How (and why) to reach Generation Y

Problems understanding the 20-somethings in your office? Here’s the insight you need to reach them

Mind the (generation) gap; your job might depend on it.

That’s right; those snarky, know-it-all 20-somethings have invaded the workplace and you have to communicate with them.

Who is Penelope Trunk?

She’s not a member of Generation Y, so why should you listen to this blogger and Boston Globe columnist about how to reach employees in their 20s?

Because she’s surrounded by them. Her company Brazen Careerist focuses on Generation Y and every one of her employees is in his or her 20s. “You can’t help but adapt to them,” she said of working alongside people in their 20s. “The more I have to adapt the more I understand what they want.”

Good thing Penelope Trunk, a popular blogger and Boston Globe columnist not in her 20s, is here to help. Her company, Brazen Careerist, an online resource for 20-somethings, targets this group and all her employees are members of Generation Y.

She has advice on how to reach these youngsters: Don’t worry about engaging them!