How a software company’s blog gained 4 million users in just 2 years

Evernote’s simplified format puts a premium on content, user feedback, and social media links

Communicators, take note: A streamlined website doesn’t mean one limited to dull content.

The content on software-maker Evernote‘s corporate blog, Noteworthy Blog, is a cornucopia of content with multimedia bells and whistles that’s hit a high note among its fast-growing user base and even hard-to-faze tech bloggers.

Evernote.com is a multi-platform tool that helps people remember what they want by allowing users to grab text, pictures or screenshots and find them again on a computer, cell phone or online. Think of it as an ever-available digital filing cabinet, scrapbook or, as Sinkov says, an extension of your brain.

“Our goal is to make our users love Evernote, and the best way to do that is to educate [them] on how to make the most of the products,” says Andrew Sinkov, vice president of marketing, “to tell them in every possible way how to use Evernote and give them a strong connection to the company.”

Since the company’s beta launch in February 2008, which included the corporate blog, Evernote’s community of users has grown to 4 million, with the site attracting 300,000 to 400,000 visitors each month.