Helpful guidance for creating employee engagement surveys

What’s the secret to retaining top performers?

Collecting workplace feedback through carefully crafted employee engagement surveys is a great place to start. It’s about much more than morale measurement. Employers that collect and encourage employee feedback outperform those that don’t—by as much as 21 percent, according to Gallup.

This is not a one-and-done endeavor, however. Building a productive culture of feedback requires a consistent, strategic approach to surveying your workers. Your company culture is an evolving organism, and it’s likely that your people’s needs at the beginning of a given year are not the same at the end of that year.

Creating surveys that mesh with your company’s culture and goals can (and should) be simple. You can build your own using software such as Google Forms or SurveyMonkey, or you can use an employee engagement survey template as a springboard. There’s also plenty of expert advice on crafting workplace surveys out there.