Find the celebrity who likes your client

Thanks to Mayor Bloomberg and daughter, equestrian company lands on the map The right spokesperson can make or break a media campaign, but most PR people need several months to line up prospects. Brian Wendel, associate director at Off Madison Avenue, a Phoenix advertising and PR firm, had about three days—but his last-minute maneuverings paid off, landing the client a celebrity spokesperson (the daughter of New York mayor Michael Bloomberg) in a flurry of coverage for the company’s IPO.