Few companies offer customer service on Facebook and Twitter
Only 23 percent of companies provide customer service on Facebook and a mere 12 percent offer it on Twitter, according to a new study.
A new MarketTools study reveals that only 23 percent of companies provide customer service and support via Facebook, with a mere 12 percent providing it through Twitter.
The study also showed that only 34 percent of executives surveyed were aware of customers using social media to comment on or complain about their company and its products.
The movement to social customer service may be a necessity for businesses looking to survive in a turbulent economy, but they’re not necessarily exciting about this development.
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