Ethical and practical AI strategies for marketers

Open-sourced large language models present ethical concerns for some communicators, prompting a need for paying attention to the content that trains your go-to chatbot.  

During Ragan’s recent AI Horizons Conference, Tammy Pienknagura, head of enterprise portfolio strategy at Adobe, and Don Bennion Sr., director of marketing at Adobe, sat down for a power conversation with Mike Prokopeak, Ragan’s director of learning and council content.  

Pienknagura and Bennion Sr. discussed Adobe’s approach to responsible AI development and deployment as well as use cases for tools like Firefly and GenStudio.  

Here’s what stuck out. 

Responsible AI 

Pienknagura said Adobe has always had AI ethics and principles.