Email marketing missteps to avoid

Like most bad habits, a lazy and aimless email marketing strategy can be tough to turn around.

Despite marketers’ opinions, familiar email marketing strategies aren’t going anywhere anytime soon.

Brand managers will continue to send out templated emails, and they’ll still hope to see increases in sales, brand loyalty and interaction.

Instead of twiddling your thumbs while you wait for a response, data from Reachmail suggest avoiding these common pitfalls to ensure success.

Here are a few highlights from the data and how to turn bad habits into positive outreach:

Write clearly, cleanly

Don’t be too cute—or confusing—with the language you choose.

Data say you should cut out the buzzwords and lingo and focus on your message.

From Reachmail’s blog:

It’s tough to strike a balance between exciting and informative, but a good subject line should strive to indicate what the email is about. Get in the habit of communicating clearly and people will appreciate you more.

Make sure your subject line matches the body text of your email copy.