Don’t hang up: Why PR phone calls still matter

Many PR pros use email, messaging apps and texts to communicate with clients, vendors and journalists.

In the workplace, we’re lucky not to be tethered to an office—or even a specific desk—to communicate (although my FitBit tells me I’m tethered in other ways).

Something, though, is getting lost in shunning the phone. You might spend a lot of time crafting a detailed, well-articulated email or text only to have it misunderstood or skimmed by the reader.

Speaking by phone has become an anomaly, and your communication prowess isn’t being expressed as strongly via texts and emails. It’s amazing how effectively a quick phone call can clear up confusion, convey your tone and deliver your message.