Content coups of 2005

Content managers share the biggest successes to help you plan for 2006

Timothy O’Keeffe, director of Web content at Colgate University, had a busy year. From launching new blogs, multimedia content and podcasts to generating more internal support among internal stakeholders for the university’s CMS, he’s just about done it all.

Most recently, O’Keeffe helped launch two student-athlete blogs to “promote the fact that, while fairly small—2,750 students—Colgate does boast Division I athletics,’ he writes in an e-mail. “D-I athletics is something we feel we do the —right’ way, and it’s a source of pride.

We had a women’s soccer player (a neuroscience major) and now a men’s hockey player (a resident advisor and political science major) doing blogs.’

Results: Colgate’s hockey-captain, student-athlete blog has generated 4,173 page views since its Oct. 31 launch, an average of 208 page views per day. The women’s soccer blog generated 5,776 page views from Aug. 28 to Nov. 13, or an average of 66 page views per day.