Company makes its case—and touts its volunteerism—in its newsroom
The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.
As the Paris Climate Change Conference heated up in November, it was hard to find anyone willing to put in a kind word about fossil fuels.
Even automakers such as Nissan sought to position themselves on the side of the angels by promoting their electric vehicle fleets.
In the past, a petroleum company or its PR agency might have had to lean on reporters to get a mention of the importance of oil products in feeding billions of people. (Think of tractors, fertilizers and the energy required to pipe water for irrigation.)
This time around, Marathon Petroleum Corp. could make a direct pitch to the public by posting video on its newsroom of a speech by the author of a book called “The Moral Case for Fossil Fuels.” (The newsroom is powered by PressPage, a Ragan partner.)
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