Communicators: Your summer reading list (on measurement)

1. “Listen First!: Turning Social Media Conversations into Business Advantage.” This book by Stephen D. Rappaport is a great place to learn about social media strategy. It’s a detailed workbook of how to listen to your customers, manage a social media listening program, and use the research correctly. Read a review by Neil Glassman. 2. “Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships” by yours truly (Katie Delahaye Paine). This is your next step up the measurement ladder. It takes you from first steps all the way through measure procedures for each of your audiences and projects. If you’re a seasoned pro, it’s your all-purpose reference: As Lee Odden says,”This is a measurement bible for the social media and public relations savvy professionals of the world.”