Writing & Editing

To be honest with you, this article is literally filled with rocket science. But that’s just my two cents.

Your mind has to be sharp when you’re crafting any form of text—or editing it, for that matter. Here are 13 tips for improving your slumber.

To make your content resonate with more readers, craft scintillating headlines, vary sentence length, answer pressing questions, and respect their time.

Some familiar terms have tricky letter sequences that give even experienced writers pause. Here are some that send many of us racing to the dictionary—just to be sure.

A good plan can save time and dramatically increase your output and efficiency.

Unclear messages tax the time and patience of colleagues, clients, partners and execs. Clarifying and streamlining your emails, letters, manuals, etc., will save your organization big bucks.

Crystallize your big-picture message for your target audience.

Want to see your byline on our site? Follow these tips.

Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.

If you confuse ‘compliment’ for ‘complement’ or don’t know how to use ‘flout’ in a sentence, you’re not alone. Here’s a guide to help you out.

To make your work worthwhile, write for a specific audience, optimize it for search, offer tangible takeaways and distribute it strategically.

You responded to our appeal to send us the jargon word that causes you to erupt in a screaming fury. Did you respond!

Getting a very rough initial version down on paper—or on screen—is essential to success. It gives you a foothold. The most important work comes in the editing/rewriting phase, anyway.

Corporate communicators and PR pros alike can spice up their writing by selecting a synonym (or suitable approximation) for the overused term.

In 1982, the “father of advertising” wrote a memo to his employees about how to write well. His advice in that memo is relevant today.