7 characteristics of brilliant copywriting
How can you separate good writing from the bad? You might know it when you see it, but here are some attributes that signal whether your efforts are on the right track—or doomed.
How can you separate good writing from the bad? You might know it when you see it, but here are some attributes that signal whether your efforts are on the right track—or doomed.
The classic poem ‘Stopping by Woods on a Snowy Evening’ gets the red-pen treatment.
The author sorts out a common punctuation quibble and offers helpful guidance.
To preserve productivity and creativity (and sanity), the author advises taking control of screen time.
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video.
These multi-word modifiers can clarify your meaning, but they’re not always necessary. Try these tactics to streamline your text.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
Keep the ideas flowing by prioritizing idea generation and tapping into what feeds your soul.
These multi-word modifiers can clarify your meaning, but they’re not always necessary. Try these tactics to streamline your text.
Errors in usage, spelling and redundancy plague many of us who write as part of our workday. Here’s a handful of examples of what not to do.
You’d have to be meshuga not to expand your vocabulary with a schtickle of this wonderful, colorful language.
Guidance from the ‘Father of Advertising,’ first offered in the 1980s, still holds—especially those points about brevity and emphasizing a call to action.