As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
Writing experts have little love for the modifier, but they’re not all bad. Consider these strong adverbs when looking to punch up dull copy.
Having another set of eyes comb your text for errors and ambiguities is ideal, but if you must check your own writing, here are tested tactics for ferreting out typos and other gaffes.
If your weary mind needs a jumpstart, try repairing something around the house or hitting up trivia night. For a real shot of inspiration, ask a group of kids for ideas.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Leaning too much on technology can weaken your writing and editing muscles and prevent you from mastering the basics.
You might know that Comic Sans should never be used for your webpage—but do you know why? Learn how some lettering was invented to be professional, and others not so much.
Facts are essential, but their context and significance can elevate your storytelling. A simple two-word query can unlock the door to landing your message with your target audiences.
Writing experts have little love for the modifier, but they’re not all bad. Consider these strong adverbs when looking to punch up dull copy.
The renowned business magnate is comfortable with self-deprecation and plain talk, offering a wealth of winsome, relatable narratives that build trust and admiration.
It’s not sharpening your pencils, nor changing the typewriter ribbon, nor even cleaning pretzel crumbs off your keyboard. Hint: It could involve taking a walk or, possibly, grooming Fido.
Muddled, meandering writing will vex your visitors and repel potential customers. Here’s how to craft purer, more effective content.
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
The Emerald Isle offers more creative power than you can shake a shillelagh at. Here are a few tips to get those green, Gaelic juices flowing throughout the year.
