Writing & Editing

The overused modifier is clogging up your copy without adding much value for the reader. Try these alternatives to this hackneyed term.

You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.

The rounded and hard-angled punctuation marks set off bits of text in distinct and specific ways. This guide tells you when and how to use them.

Make sure you’re not guilty of any of these immature editorial habits.

Write teasers that elicit happy, positive thoughts, and keep them snappy. Lists and how-tos are also enduringly popular—for a specific scientific reason.

Some view corporate levity as too risky or unprofessional, but with the right approach it can open doors to new opportunities. Follow these guidelines for getting a laugh while making a sale.

Communicators should avoid substitutions that imply bias or are subjective statements. Here are some options that fit the bill—and others to avoid.

Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.

‘Love all, trust a few, do wrong to none’ is a good place for PR pros, marketers and other linguists to start.

These writing tips will make your startup’s messaging stand out—even on a shoestring budget.

The folks at Poynter have compiled a list honoring the ‘Best Pulitzer Leads’ of the past year. The awards are informal, but the writing and storytelling lessons are instructive.

As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?

Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.

It’s not sharpening your pencils, nor changing the typewriter ribbon, nor even cleaning pretzel crumbs off your keyboard. Hint: It could involve taking a walk or, possibly, grooming Fido.

Muddled, meandering writing will vex your visitors and repel potential customers. Here’s how to craft purer, more effective content.