Writing & Editing

Vocabulary, grammar and observation are all important, but the hard work is thinking.

Communicators are often writing or editing bios, profiles and new hire announcements. Here are some ways to add new flavors to these bland tasks.

Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature.

Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.

Whether it’s used in contractions or plural possessives—or omitted from plurals and possessive pronouns—this little curl can bring big headaches. Here are a few ounces of prevention.

Sprinkle a smidgen of sophistication into your prose with these words shaped by classical roots.

Start by crafting a scintillating headline and lead, and ask, ‘Why does the reader care?’ Also, don’t forget to make it interesting.

Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.  

Some rules in English defy explanation. Here are some vexing spellings you should always double-check.

As the daily time crunch tightens and the need for knowledge grows, more and more readers use shortcuts to glean information from online content. Try these tactics to court the impatient.

Most hiring managers skim your CV for highlights—where you worked, when you worked there and what you did and achieved. Here are tips for making yours lean and powerful.

Just as Big Brother used ‘Newspeak’ to diminish expressive language in ‘Nineteen Eighty-Four,’ companies today seem stuck on stilted speech. Here’s how to write livelier prose.

Getting audiences to respond immediately to your content is essential for marketing success. This guide can help you craft prose that encourages consumers to act.