5 essential traits of every content strategy
Do you have the right team in place and an accurate assessment of your current strategy? Here are some tips to help you find your content marketing sweet spot.
Do you have the right team in place and an accurate assessment of your current strategy? Here are some tips to help you find your content marketing sweet spot.
Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam.
Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Here’s how to get back in the game.
For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement.
Do you have hang-ups that keep you from your keyboard? The first step to defeating your fears is to name them.
Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page.
Communicators must stay sharp on their grammar and AP style to avoid irking journalist partners. Can you spot all the mistakes?
As another National Grammar Day arrives, we look again at the century-old ‘Elements of Style,’ which many writers find fusty and sexist. Still, it offers some timeless tips for today’s scribes.
Does the empty page give you anxiety? Here are some ways to develop a writing routine and avoid writers’ block.
100 years on, ‘The Elements of Style’ holds sway over generations of writers and editors, despite its sporadic contradictions to the go-to reference for modern journalists. Which do you follow?
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Advances in speech recognition have brought electronic sensors nearly to the acuity of the human ear. Here’s guidance to help you make the most of this technology.
Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.
Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates.
It’s a grammar blunder that can sully your reputation as a writer and doom your media pitch. Consider these insights to keep remember this tricky rule.