Why ‘thought leadership’ is a buzzword PR pros should retire
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
Even the most erudite communicator can be bamboozled by arcane and rare words. Test your knowledge with this list.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
If you’re feeling stuck, try cleaning your desk, going for a brisk walk or doing something for someone else.
The author faced a serious conundrum recently: Is the ‘c’ in ‘charley horse’ uppercase? The search for an answer helped her created this set of guidelines.
These insightful queries are great for editors working with stymied authors, but they’re equally helpful for your own writing.
How can content creators make sure they are protecting their profits? Consider these tips for managing your client relationships.
Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.
Writers often rely on common language constructions to excite and enthrall readers. However, do they always know where these phrases come from?
Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Work on your weaknesses, read authors who inspire you, and pack an emotional punch in each portion of your piece.
Hear directly from a leading Associated Press editor how these changes will benefit writers.
The writer’s workweek and overall career arc can seem nebulous, so adding structure—as well as identifying clear objectives—can help you set your course and stick to it.