Ragan Insider Gini Dietrich
Why and how you should be using pop-ups
Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
Websites
Ragan Insider Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Ragan Insider Ted Kitterman
Infographic: Tips for designing for colorblind users
Here’s how to make sure those who can’t distinguish red from green, for example, can navigate your website and content and get the information they need to make informed choices.
Ragan Insider Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Ragan Insider Robby Brumberg
Infographic: 8 fresh graphic design trends for 2020
Brace for muted palettes, gradients, abstract illustrations and minimalist landing pages. Sorry, magenta, you can take the year off.
Ragan Insider William Comcowich
How to incorporate chatbots into your communication strategy
Artificial intelligence software can be a boon for your customer service—but it can also go terribly wrong. Here’s how to successfully deploy helpful, high-tech bots.
Ragan Insider Lucas Miller
Why website accessibility is crucial for a client’s digital reputation
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Ragan Insider Ted Kitterman
Infographic: 19 tips for getting better SEO with images
Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how your tag and format your images.
Ragan Insider Ted Kitterman
Why communicators keep missing the mark on SEO
If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of how search engines work.
Ragan Insider Azat Eloyan
5 ways to optimize your website for mobile
Three in five visits to your site come via smartphones and tablets, and those on-the-go visitors haven’t the patience for expansive chunks of text or slow-loading videos. Here’s what to do.
Ragan Insider Ted Kitterman
Infographic: Tips to prime your website for voice search
Making sure artificial intelligence can find your products and services will be essential for attracting new customers. Here’s how you should prepare for the future.
Ragan Insider Casey Prentice
Why and how you should vary formatting for your online content
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
Ragan Insider Sarah Millard
A 12-step website launch checklist
Follow this guidance to thoroughly tinker, test and tweak before debuting your new site.
Ragan Insider Robby Brumberg
Infographic: A slew of saucy phrases that trigger online action
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
Ragan Insider Catey Miller
9 hallmarks of outstanding website copy
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
