REI’s recent camping layout provides consumers with advice from stargazing to creating the most effective outdoor kitchen—all without screaming its marketing messages.
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
PowerPoint launched in 1987, when the Cutlass Supreme was a big seller and ‘Walk Like an Egyptian’ topped the charts. If you’re still using those early techniques, it’s time for a reboot.
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
As live event opportunities have transformed into digital events online, speakers must adapt in order to make a favorable impression and get all the networking benefits they once enjoyed.
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
The COVID-19 pandemic is quelling participation in—and in some cases prompting cancellation of—live gatherings. Technology can help, whether you’re brainstorming or debuting a product.
Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.
Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.
Want to create ‘thumb-stopping’ posts? In the spirit of inclusion, here are five ideas to enhance engagement for all in your potential audience.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.
