The Consultant Is In

Bob Zeni

Got money left in this year’s comms budget? Spend it wisely.

Tales from the front — or, rather, the back — of the budget year.

Jim Ylisela

Follow Ragan Consulting Group’s tips for good quotes and submit them to its “Quotes That Don’t Suck” contest.

Tom Corfman

Corporate communicators can learn a lot from a master of long-form stories.

Tom Corfman

CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there.

Jim Ylisela

Buckle up: Your to-do list just got bigger.

Nick Lanyi

One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change.

Jim Ylisela and Tom Corfman

Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue.

Ragan Staff

Go back to basics to make environmental, social and governance work integral to your organizational communications.

Jim Ylisela

Under certain conditions and for particular audiences, a print pub is still a good choice for organizational communications.

Kim Clark and Tom Corfman

The streaming service’s hands-off approach to harmful content tests its commitment to DE&I and public support for social issues.

Rebecca Shaffer

As many as 44% of your coworkers are looking for a new job. Here’s how to make a culture they won’t want to leave.

Tom Corfman

The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company.

Nick Lanyi

Recent headlines underscore the need to prep for the inevitable.

Rebecca Schaffer

To engage your employees, first you’ve got to find them.

Jim Ylisela

Our leaders are expected to deliver insight and inspiration. Here’s how to help them.