The Consultant Is In

Jim Ylisela

How to break your own news

Brand journalism showcases your expertise while delivering timely news to your many audiences.

Tom Corfman

In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.

Tom Corfman

Literary editor Robert Gottlieb, who died last month, showed that good editing is more than rewriting copy.

Julie Baron & Tom Corfman

Managing change in tough times begins with keeping the information flowing to employees.

Tom Corfman

Avoiding the legal pitfalls of Chat GPT requires close reading of the content.

Jim Ylisela

Big issues loom for communicators, including the state of the profession. Buckle up.

Tom Corfman

A more active role will turn your communications department into a news-breaker.

Tom Corfman

Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.

Julie Baron

Amid the outpouring of solutions to boost employee retention, one way is often forgotten.

Tom Corfman

Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.

Julie Baron and Tom Corfman

The viral ‘pity city’ town hall offers many lessons.

Tom Corfman

They may write great books, but these writers also offer lessons that any communicator can use.

Tom Corfman

How McDonald’s CEO set the stage for a mayor’s defeat.

Tom Corfman

Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices.

Jim Ylisela

When it comes to asking questions and adding emotion, humans win out over bots for now.