The Consultant Is In

Julie Baron & Tom Corfman

CNN crisis offers internal comms lessons

Managing change in tough times begins with keeping the information flowing to employees.

Tom Corfman

Avoiding the legal pitfalls of Chat GPT requires close reading of the content.

Jim Ylisela

Big issues loom for communicators, including the state of the profession. Buckle up.

Tom Corfman

A more active role will turn your communications department into a news-breaker.

Tom Corfman

Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.

Julie Baron

Amid the outpouring of solutions to boost employee retention, one way is often forgotten.

Tom Corfman

Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.

Julie Baron and Tom Corfman

The viral ‘pity city’ town hall offers many lessons.

Tom Corfman

They may write great books, but these writers also offer lessons that any communicator can use.

Tom Corfman

How McDonald’s CEO set the stage for a mayor’s defeat.

Tom Corfman

Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices.

Jim Ylisela

When it comes to asking questions and adding emotion, humans win out over bots for now.

Tom Corfman

A spicy profile of Risa Heller has lessons that every comms pro should read.

Julie Baron

Is your comms team doing everything it can to help boost employee retention?

Nick Lanyi

All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups.