Tom Corfman
Tired of being an order-taker? Become a news editor for your comms team.
A more active role will turn your communications department into a news-breaker.
The Consultant Is In
Tom Corfman
How to write better explainer stories
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
Julie Baron
How better communication keeps employees from leaving
Amid the outpouring of solutions to boost employee retention, one way is often forgotten.
Tom Corfman
Getting your ESG communications on the right track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
Julie Baron and Tom Corfman
5 tips to get employees excited about all-hands meetings
The viral ‘pity city’ town hall offers many lessons.
Tom Corfman
5 pieces of communications wisdom from famous writers
They may write great books, but these writers also offer lessons that any communicator can use.
Tom Corfman
3 points CEOs should consider before jumping into politics
How McDonald’s CEO set the stage for a mayor’s defeat.
Tom Corfman
How Apple does its ESG communications math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices.
Jim Ylisela
Humans are still better than bots at writing. Here’s why.
When it comes to asking questions and adding emotion, humans win out over bots for now.
Tom Corfman
Lessons from a New York “crisis communications warrior”
A spicy profile of Risa Heller has lessons that every comms pro should read.
Julie Baron
Better communication can keep employees from leaving. Here’s how.
Is your comms team doing everything it can to help boost employee retention?
Nick Lanyi
What we can learn from association communicators
All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups.
Nick Lanyi
Lessons in using plain language from the federal government’s bad ‘report card’
The average writing grade for 21 executive branch agencies was C in 2022 according to the Center for Plain Language’s Federal Plain Language Report Card.
Tom Corfman
How comms can prepare for the SEC’s upcoming climate change rules
The SEC’s new climate change rules will require more disclosure. That’s a good thing for communicators.
Tom Corfman
8 tips on writing and editing from Jerry Seinfeld
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
