The Consultant Is In

Tom Corfman

9 tips on how to coach writers

Talking about a story before a word is written saves time and creates better work.

Tom Corfman

From battling burnout to social media’s decline, we highlight key trends for the new year.

Jim Ylisela

Organizational leaders are expected to take a stand. Communicators, please help them.

Jim Ylisela

It’s time to stop doing them and get past, ‘We’ve always done it this way’.

Julie Baron and Tom Corfman

Managers are crucial to employee engagement and retention, but too many obstacles can get in their way.

Jim Ylisela

Communicators are fried. Too much, too often, too fast. Here’s how to dial it back.

Tom Corfman

The work of these award-winning journalists provides great examples of the craft.

Tom Corfman

Stay on the road with these three tips gleaned from Lewis’ writing.

Jim Ylisela

7 steps on your post-assessment to-do list.

Tom Corfman

Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance practices.

Julie Baron & Tom Corfman

Now more than ever, employees want to know what the company is doing — and why.

Tom Corfman

The Wall Street Journal offers lessons on how to compose a written portrait that resonates.

Jim Ylisela

Brand journalism showcases your expertise while delivering timely news to your many audiences.

Tom Corfman

In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.

Tom Corfman

Literary editor Robert Gottlieb, who died last month, showed that good editing is more than rewriting copy.