Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.
With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives.
Given the sociopolitical rollercoaster we’re all riding, bringing calm to and maintaining integrity within your workplace culture are exceedingly challenging and supremely important.
Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet.
Lack of upfront research, misalignment with business objectives, and a failure to segment internal audiences are among the fatal flaws that undermine best intentions.
Put yourself in position to succeed by avoiding the errors that most organizations make.
Hard work is fine, and good fortune is fleeting—if it shows up at all. Instead, follow this advice for cultivating relationships and delivering on what your colleagues and clients need and want.
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.
The author, a veteran researcher, breaks down sample sizes, stratified samples and response rates to help you gather the most accurate information about your workplace and staff.
Business Roundtable’s new definition of the corporation is a story waiting to be told.
There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.
Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence.
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
