Tom Corfman
4 random internal communications tips that demand to be told
Tips ranging from showing joy to structuring stories scientifically.
The Consultant Is In
Jim Ylisela
Brand journalism tips from the Metropolitan State University of Denver
The newsroom of the future promises better storytelling, more earned media ― and no more press releases.
Tom Corfman
9 writing lessons from The New Yorker staff writer John McPhee
How to make your writing like a flashlight.
Tom Cofman
3 ways to capture readers at the start of your story
Lessons on ledes and opening anecdotes from the 2024 Gerald Loeb Awards
Jim Ylisela
8 writing mistakes you can fix now
Lessons learned from the writers we edit.
Tom Corfman
A closer look at how Starbucks CEO Brian Niccol introduced himself
Communications pros will find the new CEO’s message worth the read.
Tom Corfman
How being a better editor makes you a stronger writer
The principles of good writing and editing are well-established. The trick is applying them.
Tom Corfman
The 4 steps to addressing employee burnout
Employees feeling burned out are more likely to jump to a healthier workplace. And that costs companies money.
Tom Corfman
Lessons from Delta’s crisis offense
The carrier defended its slow recovery from a software glitch by attacking its tech vendors.
Tom Corfman
4 tips for better interviews and stronger stories
Journalist Kim Cross explains how good interviews help you tell better stories.
Tom Corfman
Make these 4 changes to get started with brand journalism
Don’t proclaim your great values to people. Show them in action.
Tom Corfman
Corporate comms writing wisdom from columnist Jimmy Breslin
4 lessons drawn from a new collection of the famed New York columnist’s work.
Jim Ylisela
Dropping the word ‘feedback’ is a bad idea. Here’s why.
Avoiding the word “feedback” reflects kid-glove treatment Gen Z and millennial communicators don’t want.
Tom Corfman
Making the most of in-house experts
In-house experts can help shine the corporate image by providing knowledge and insight.
Tom Corfman
7 tips for connecting with Gen Z employees
Before you talk to Gen Z, be sure to listen first.
