The Consultant Is In

Tom Cofman

3 ways to capture readers at the start of your story

Lessons on ledes and opening anecdotes from the 2024 Gerald Loeb Awards

Jim Ylisela

Lessons learned from the writers we edit.

Tom Corfman

Communications pros will find the new CEO’s message worth the read.

Tom Corfman

The principles of good writing and editing are well-established. The trick is applying them.

Tom Corfman

Employees feeling burned out are more likely to jump to a healthier workplace. And that costs companies money.

Tom Corfman

The carrier defended its slow recovery from a software glitch by attacking its tech vendors.

Tom Corfman

Journalist Kim Cross explains how good interviews help you tell better stories.

Tom Corfman

Don’t proclaim your great values to people. Show them in action.

Tom Corfman

4 lessons drawn from a new collection of the famed New York columnist’s work.

Jim Ylisela

Avoiding the word “feedback” reflects kid-glove treatment Gen Z and millennial communicators don’t want.

Tom Corfman

In-house experts can help shine the corporate image by providing knowledge and insight.

Tom Corfman

Before you talk to Gen Z, be sure to listen first.

Tom Corfman

Writing headlines is a game of both skill and chance.

Ragan Staff

Goodwin’s “An Unfinished Love Story” reminds us that we need a little poetry in turbulent times.

Tom Corfman

Takeaways for communicators from the authors of ‘The Friction Project’.