Ragan Insider Justin Joffe
Executive strategies for better cross-departmental collaboration
“Make it easy, make it smart, make it human.”
Strategic Communications
Isis Simpson-Mersha
How I got here: Disney’s Kelly Liyakasa on the evolution of the communicator’s role
Kelly Liyakasa of Disney shares how music fuels her creative inspiration during her workday.
Michael DesRochers
Getting a seat at the leadership table: The power of data analysis
As invaluable as it may be, a strong sense of intuition is no longer enough.
Ragan Insider Ragan Staff
Building collaborative partnerships across departments
Tips for creating alignment to aid in the execution of your campaigns.
Justin Joffe
Pacific Northwest National Laboratory CCO Amanda Schoch on relationship-based learning
Schoch shares lessons learned from a storied career in government ahead of her Ragan panel in Nashville next month.
Ragan Staff
Using the RACI framework to drive accountability
This simple project management tool can be used to eliminate ambiguity and create ownership.
Justin Joffe | Jess Zafarris
Consider these alternatives to common comms platitudes and jargon
Rethink how you use these words and phrases to infuse your messaging with more originality, specificity, and creativity.
Justin Joffe
How stakeholder maps, persona maps and network analysis work together
Taking a wider view of organizational structure, culture and personas when targeting campaigns.
Justin Joffe
Effective approaches to influence employee behavior
Tips for driving behavior by seeking commitment, not compliance.
Justin Joffe
Southwire’s Fernando Esquivel on balancing people and process
The organization’s Chief People and Culture Officer charts his journey toward developing a formula for business success with employees as its heart.
Justin Joffe
General Mills CCO Jano Cabrera on adapting strategy to the business landscape
Cabrera shares lessons learned throughout his illustrious career in politics, brand and agency comms.
Ragan Insider Ragan Staff
Here’s what it takes for comms to be a trusted strategic advisor
Communicators often speak about earning a coveted ‘seat at the table’, but seldom talk about what the seat is made out of.
Justin Joffe
Roundtable Recap: The skills required of comms, guarding against internal risk and more
During a recent roundtable in Chicago, Communications Leadership Council members and select invitees discussed the skills communicators need to be strategists and guardians of the brand.
Ragan Insider Justin Joffe
Ragan Research: The skills communicators need to future-proof their roles
These are the specializations your peers are embracing to ensure comms remains a strategic conduit.
Justin Joffe
Designing an integrated planning process to embed comms across your organization
How Thrivent CCO Greg McCullough led a modernization of the comms function that positioned the team as a catalyst for enterprise business transformation and growth.
