Storytelling

Sally O’Dowd

For BOK Financial, words matter as much as the numbers

A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.

Ted Kitterman

6 tips for nailing the story in your video

Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.

Ragan Insider | Ted Kitterman

Wheaties uses unique history of highlighting heroes to mark 100-year anniversary

The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.

Ragan Staff

Michelle Delery shares secrets for staying curious and engaged in a comms career

The leader with Entergy has many successes to draw from and opens up about how her mindset prepares her for success in a demanding, yet rewarding field.

Brian Pittman

3 levels of empathy that are essential for electric storytelling

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.

Sue Horner

Timeless writing lessons from ‘Sesame Street’

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.

Mindy Hamlin

5 stories to tell before a crisis strikes

Here are the essential narratives to focus on when building your brand reputation.

Brian Pittman

3 post-WFH video storytelling mistakes

Mind these tips to help you script and shoot better company videos.

Brian Pittman

3 authentic storytelling tips when you’re in a jam

Ragan Training experts deliver tactics to help you succeed. Here are several storytelling tips, shared by Communicate4Impact President Douglass Hatcher in a recent session titled “Authentic Storytelling.”

Ted Kitterman

Report: Messages from top execs lead the way for corporate communicators

See the full results from PoliteMail’s latest research on how business leaders are using their comms channels to engage employees and drive results.

Ted Kitterman

How one nonprofit is marking the anniversary of the COVID-19 crisis

Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.

Brian Pittman

Create shareable content: 5 Hollywood storytelling tips

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

Joe McLeod

5 public speaking takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

Michael DesRochers

5 best practices for communicating with your suddenly remote team

Forced to adapt your communication to a remote workforce seemingly overnight? Follow these tips for guidance.