Jacek Lawrecki
Why communicators should give Clubhouse a whirl
The exclusive social media platform offers fresh, fertile ground for new ideas, advice and business connections.
Social Media
Ragan Insider Robby Brumberg
Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Brian Pittman
The complete Clubhouse guide: 8 steps to tap into social audio
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
Ragan Insider Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Ketia M. Jeune
5 ways to support Black influencers in 2021
Research has found a pay gap between Black and white influencers. Here are some of the trends communicators can follow to support influencers of color when building digital campaigns.
Ragan Insider Ted Kitterman
How to protect your brand from social media impersonators
With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters.
Ragan Insider Robby Brumberg
How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Ted Kitterman
Degree turns to user-generated content for Final Four campaign
The deodorant brand, under Unilever, is working to engage fans of the NCAA basketball tourney with a Twitter and Instagram contest.
Rahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Age is nothing but a number, right? Here’s a compelling case to feature more ‘experienced’ queens and kings in your campaigns.
Ragan Insider Ted Kitterman
6 wordings that are red flags to potential candidates in new hire postings
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
Ragan Insider Ted Kitterman
Are you asking the right questions about your social media content?
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
Ron Stefanski
How important is YouTube for brand marketing in 2020?
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Ragan Insider Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Tina McCorkindale and Mark Weiner
What messages are sticking in 2021?
Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
Evan Nierman
Clubhouse provides a fresh new venue for social media meltdowns
With a new social media platform comes opportunity—and also risk.
