From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
How are you interacting with your consumers on digital platforms? This infographic shares some rules of the road for keeping things polite and professional.
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.
The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.
How can you let your audience know more about your organization with the limited space and options in your Instagram or Twitter bio? Here are some handy rules.
As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.
Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.
Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.
With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
