You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.
Your social media content will get more eyeballs depending on when upload your post. This graphic from CoSchedule breaks down the best times to post on the top platforms.
Want to create ‘thumb-stopping’ posts? In the spirit of inclusion, here are five ideas to enhance engagement for all in your potential audience.
The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers.
New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Workers are your greatest asset for productivity and profits. They can be a boon for recruiting, retention and morale, too—if you equip and empower them to drive messaging online.
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity.
Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.
The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up.
