PR

Ragan Insider | Beki Winchel

5 PR lessons from ‘Tenet’

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.

Rachel Kimmel

How student-run firms are adapting to—and learning from—COVID-19

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.

Ragan Insider | Ted Kitterman

How the pandemic has revealed a need for new comms skills

Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.

Roula Amire

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.

Eric Yaverbaum

3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?

Motti Peer

How communicators can lead the conversation during COVID-19

With the right message, comms experts are poised to offer more value to audiences and clients than ever.

Andrew Graham

How to get crucial data from your media list

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.

Michael Kling

Communicators reveal work perk preferences and employer attributes

Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.

Kristin Carpenter

5 consumer behavior trends PR pros should know for 2021

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.

William Comcowich

13 smart, affordable ways to promote events

Start early, seek a strong news media hook, and give publishers plenty of lead time.

Ragan Staff

A PR pro’s guide to search engine strategy

A new download offers a digestible roadmap for success.

Katie Delahaye Paine

How a PR pro changed the measurement landscape

A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.