PR

Many PR pros use acronyms or other shorthand terms. This list can help new communicators understand and assimilate.

A subject expert recently went on a television news program to give live insights on a breaking story. His meltdown and the self-revelatory post that followed are striking in discrete ways.

Media relations pros must commit to the new individualized, personalized social press release written to fit exactly the social channel it’s destined for, this expert argues.

In an emerging landscape that now features such platforms as Instagram and Snapchat, the author updates his 2012 list with an eye on the next five to seven years.

Over six seasons, characters in the British period drama endured a variety of highs and lows. In the end, though, three lessons prevailed. Here’s how PR pros and brand advocates can relate.

Just when marketing and PR pros have learned how to reach millennials, a different group of consumers emerges. Here’s what you should know about the up-and-coming generation.

Attract hordes of reporters with a new, stunningly beautiful newsroom packed with must-read multi-media stories about your company and your industry.

Although many actors walked away with golden statuettes after the Academy Awards, in terms of marketing, few were as memorable—or as successful—as the Girl Scouts.

Your organization’s online presence conveys a message that many consumers will embrace. Here’s how to stay consistently true to that positive public profile.

First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.

Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.

Do you work in an ‘open workplace’? Our essayist makes an overlooked point: The biggest, most wide-open office space is the virtual, remote office. Why is it so little talked-about?

New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad.

Like Flint, Michigan, our nation’s capital had its own lead-tainted water crisis in the 2000s. Its utility learned that rebuilding your good name is a long-term battle starting with transparency.