Working in communications can be exciting and satisfying, but that doesn’t mean a career in public relations is all roses. Here are a few common challenges.
Too many large companies use their sites to simply archive press releases, but a fresh approach can transform them into a key storytelling hub.
From figuring out how to sell yourself to letting technology do the heavy lifting, the author offers a handful of ways to upgrade your media relations efforts.
Communicators can post short pitches accompanied by images hoping to attract journalists’ attention. When a reporter swipes right, a messaging feature appears.
Seasoned PR pros should know to avoid these queries and requests, yet somehow at least one or two will creep into the exchange. Print them out and post them so you never utter them.
The show’s lead, Frank Underwood, will do anything to stay on top. Though many of his methods are underhanded, PR pros can still glean useful advice from the character.
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
The global online ledger has retail sales implications for manufacturers, as well as applications in elections, identity security, consumer protections—and much more, as PR pros get creative.
Bernie Sanders recently demonstrated one tactic, but it wasn’t the Democratic presidential candidate’s best option. Here are four to consider.
Thousands of brand managers took advantage of the prank-filled occasion online, with some going above and beyond to get the last laugh. Here’s one success story, and one utter failure.
Landing your client’s or organization’s big news with a journalist takes more than just writing it up and hitting ‘send’ regardless of day and time. Consider a few key factors.
Successful college basketball coaches have survived a winnowing far more demanding than most CEOs ever face. Here’s what a great coach can teach us about media relations and interviews.
Public relations is much more than a nine-to-five job, but most of us wouldn’t change a thing. Here are tactics and behaviors that pop up spontaneously outside our cubicles and after client meetings.
Telling an impactful story in your branded content can be difficult. If you’ve got the writing chops but lack a vision for audience engagement, look no further than this infographic.
The U.K. nonprofit organization turned to the Internet to name its new research vessel. PR pros didn’t expect the popularity—nor that a silly name would rise to the top.
