It’s no fun dealing with false rumors spread by trolls, but would you rather have them convincing everybody your burger is made of worms? Here’s how the fast-food giant fights back.
The company announced, in a jargon-filled press release, that its new moniker—short for Tribune online content—better suits its vision for the future. Many responded with snark.
As the PR field flourishes, journalists are becoming a vanishing breed. The current scale is more than double the ratio of 15 years ago. This analysis from Muck Rack shows pay levels reflect both trend lines.
OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
Attend PressPage’s free webinar, and build a buzzing digital newsroom in 30 days.
Attend PressPage’s free webinar, and build a buzzing digital newsroom in 30 days.
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
OK, so it’s not ‘Good Morning America’ or ‘Today,’ but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line.
The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand?
Despite increasing backlash, the retailer is keeping its policy enabling people to use restrooms matching their gender identity. Here’s how its voice has steered the national dialogue.
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
