Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.
Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.
Today’s pros are responsible for more than they used to be. In an agency setting, attributes go beyond a proven track record and prestigious education. That’s where one key trait comes in.
Visuals of fireworks took first prize in social media marketing over the holiday weekend. Plenty of brand managers showed a strong online presence. Here’s a sampling of the action.
A PR pro shares eight tips she wishes she had known when she first started out.
The annual Big Slick brings famous names home to raise money for Children’s Mercy Kansas City. How does the organization digitally manage the news and social media storm?
The fast-food chain’s chief marketing officer said that ‘no one person could play the Colonel.’ The actor is the fourth persona of the company’s iconic spokesman.
On Thursday, the United Kingdom voted to leave the European union. The move has caused swift reactions worldwide and unrest in the global economy.
PR pros’ animosity toward members of the Fourth Estate ranges from mild disdain to unbridled contempt. Modifying your perspective might mitigate your ill will toward news media types.
Corey Lewandowski is no longer at the helm of the bid for likely Republican candidate for president. Sources say the separation was mutual. Folks online offered mixed reviews.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Regardless of whether the infatuation with downsizing to 200-square-foot domiciles continues, the need for concise writing and optimizing the essentials will endure.
Have you been thinking about turning your organization’s communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.
Writing style, timing, editing, research and being selective all matter. Here’s how many professionals get those things wrong.
Full-time journalists have had their say about what galls them. Here’s a fresh perspective about overpromising, hounding for coverage and grossly under-communicating realities to clients.
