PR

Jessica Nunez

Career guidance for aspiring communication pros in 2020

Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.

Ted Kitterman

What is the future of the press release?

Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.

Brian Pittman

8 trust indicators to look for in the outlets you pitch

A media watchdog warns PR pros against working with misinformation sites.

Ted Kitterman

Report: 2020 leaves its mark on the PR industry

For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.

Hana Bieliauskas

6 ways a PR career prepares you for working the polls

What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.

Joy Knowles

Thorny challenges comms pros are facing amid COVID-19 uncertainty

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.

Ted Kitterman

5 lessons from The Preakness’ virtual press event

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.

Lisa Glover

3 crisis lessons from a #CoronaBride

Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.

Kelsey White

5 tactics for successful survey research in times of uncertainty

With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.

Dustin Siggins and Michelle Garrett

Should media relations wait during election season?

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.

Tara Parsell

How the pandemic is transforming media relations

With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?

Hinda Mitchell

7 things communicators can learn from airplane pilots

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.

Beki Winchel

7 truths about a career in communications

We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.