Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
The word, describing the pegging of a campaign to a breaking event, is bothersome. Here’s one take on how the concept has evolved—for better or for worse—with regard to media relations.
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
A routine public service announcement urging women to get screened for breast cancer has taken on a life of its own. The story has raised awareness in ways few could have imagined.
Reporters’ inboxes are constantly stuffed with story pitches and press releases, but one editor says replying can relieve a common complaint.
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
How are your coding and Google Analytics skills? If you want to move up in the PR industry, you’ll want your digital muscles in tip-top shape.
Answer: Not enough young women just starting in PR and not enough mature women in mid-career who are angry, fed up and determined to change things, says this observer.
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
Tenet Partners recently revealed its list of top organizations, which include Coca-Cola, Apple and American Express. Here’s how brands fared—for better and for worse.
Doggedly sticking to your talking points, regardless of a reporter’s question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
When is a journalist on deadline? Always. That’s why phoning in a new story idea out of the blue is largely frowned upon. In certain cases, it’s OK, though. Here are the exceptions to the rule.
Social media users and reporters made fun of the seemingly lewd design after its release. By the campaign’s press conference, the image had been scrapped.
Some 15,000 journalists are expected in Cleveland for next week’s political convention. In light of recent public safety incidents, crisis communicators are ‘hoping the event is uneventful.’
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
