PR

Think you’re ready to conceptualize a marketing strategy? Before you get to work, consider this checklist of branding musts.

Tactics that may have worked years ago may have the opposite effect now. Try to avoid falling into these traps.

Want to reach consumers on their name day? Offer an element of surprise. Increase your brand loyalty with these useful tips.

From the perception that you’re just a glorified event planner to clients’ unmarked changes to your scrupulously crafted copy, these nettles will make even seasoned practitioners cry.

Interested in a career in marketing, public relations or social media? Recent communications graduates and millennials should heed this agency exec’s advice.

Whether you’re composing another press release or have to come up with more blog posts, these unique methods can jump-start your creative juices and improve your copy.

There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.

As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn’t always everything it’s cracked up to be. Here’s what you can learn from the situation.

If your writing assignment has stalled and you find yourself staring at a blank piece of paper or screen, try these tasks on for size.

The world’s first ‘ multidisciplinary, hospital-based center’ to treat patients and conduct research has opened in Baltimore. In Florida, there was more Zika-related news—and not all comforting.

The mutually beneficial exchange of expertise and coverage through the online platform can be enhanced with a few simple tweaks to the approaches the two sides take.

Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.

Professional life and protocols have transformed into something unrecognizable from 20^th-century mores. Is personal branding as simple as adding a word to your Facebook bio?

How can you improve your organization’s messaging? One pro dares to delve into defining ‘thought leadership’ and how you can use the tactic to succeed in your next PR campaign.

After Steve Jobs’ tech giant ditched its agency in favor of in-house staff, it played things even closer to the vest, to its great advantage. Find out more from a 10-year company veteran.