As consumers’ tastes and interests evolve, so must familiar slogans and icons. Here’s how brand managers at the makers of Frosted Flakes are updating a highly recognizable mascot.
Reporters, editors and news producers take different approaches to social media. Identifying these tendencies is vital to landing your pitch.
One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.
Communicators often spend hours perfecting their clients’ brands and campaigns, but you shouldn’t forget about your own professional desires.
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
Some 350 million people worldwide suffer from depression. From a nonprofit campaign to two famous musicians, many are sharing their personal experiences to help remove the stigma around the disease.
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
The service organization has been working for decades to eradicate polio from the face of earth. So how did it land coverage in The New York Times, National Geographic and other major outlets?
Clients will come and go. Keep your long-term focus on keeping your foundations strong, and your agency will survive.
Download our free white paper, and learn how to build a modern newsroom that journalists and customers will love.
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
League commissioner Roger Goodell says the ‘Play Smart. Play Safe’ effort focuses on prevention and treatment of head injuries. Still, some question the PR around the launch.
Getting a journalist to notice your client’s story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter’s work with respect.
Many journalists both love and hate receiving press releases. To make your content stand out—and get picked up by various news outlets—consider one pro’s insights.
Business leaders mistakenly think PR is only about making phone calls and landing segments on “The Today Show.” For the sake of your career, it’s time to set the record straight.
