Yes, the bad guy triumphs in Halloween horror films. He’s thought of everything, knows how to do evil in 50 ways. But don’t set up your clients to fail by promising reporters they’re experts in everything.
Your client wants media coverage; that’s standard. It’s your job to devise nonstandard ways of motivating reporters, editors and producers to put your story out there. Here’s how.
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
The beagle has to find a new doghouse: The insurance company said that although he ‘served his purpose at the right time,’ the brand is heading in a new direction.
It might be a gradual shift in the marketplace, or maybe a required name change because of negative associations or rapid expansion. Make the transition smooth and comprehensive.
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
The internet celebrity quickly endeared the hearts of presidential debate viewers, but his fall from grace provides valuable PR and marketing lessons.
After the article about two women alleging sexual misconduct against the GOP nominee, a Trump lawyer demanded a retraction and apology. The Times issued a rapier-like response.
Poor discipline or simply a lack of elementary training could turn that cherished media interview into a nightmare. Help your execs and mouthpieces head off these common missteps.
Agency chiefs and upper-tier managers can fall back on terrible tactics in trying to serve the client. Those behaviors annoy employees, though, and ultimately undermine your efforts.
To help entice streamers to view its upcoming continuation of the once-popular television show, the organization took to the streets. Fans of the brand—and show turned out in masses.
A few pieces of media relations advice get passed around ad nauseam. Some are true. Many are not.
North America’s largest retail destination announced that it would shut its doors for the holiday, though its more than 500 tenant stores can choose to remain open.
Reaching out to millennials, the Dutch brewer’s cool new interactive tool also pushes creativity and unity in a worldwide company with 250 brands.
The popular Netflix show captured viewers’ attention with nostalgia and a gripping storyline. Here’s what communicators can take from it.
