Fans are ecstatic after the Chicago team’s victory in the decisive Game 7 of the World Series. However, will the long-awaited win alter the team’s lovable identity?
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
As these cartoon icons continue to gain popularity among consumers, marketers are catching up. Here’s what you should know about recent emoji updates.
PR and marketing pros still widely use this form of digital communication, but common mistakes can tank your efforts. Here’s what you shouldn’t do.
The author’s company looked at metrics for 1,000-plus releases and found discouraging ROI. Here are the numbers behind the latest obituary for the longstanding practice.
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the victory.
Want to address journalists’ most common complaints about PR pros? Here is a trio of the most annoying—and how to correct them.
The consumer-in-chief knows how to spice things up. Here’s how he stepped up as an unofficial brand ambassador for the chain—and how the online community responded.
The pop mega-star blends authenticity, collaboration and the element of surprise for multifaceted success. Here are a few takeaways for your organization.
If employees don’t understand your vision, they can’t convey it to your customers, so your organization will miss advocacy opportunities on its two most important fronts.
The debate about revealing clothing crescendoed last week after a PR event and a pro-yoga-pants protest. Context—for the apparel itself and critiques thereof—is everything, of course.
What do an Irish misfit, an aspiring writer and ‘the Dude’ have in common? They offer lessons for industry pros. Read on—and leave that spooky black candle unlit, please.
There are some things all communication pros can relate to. Here’s a list to let you know you’re not alone.
With advancements come new challenges for communicators of all stripes. ‘Use more visuals,’ ‘Make sure it gets shared,’ ‘Watch out for cyber risks.’ Here are the musts for industry pros.
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
