Students of public relations, minor in journalism to help you fine-tune your writing (and make it easier for news outlets to pick it up). On top of that, buy—and study—the latest AP Stylebook.
Apple, Delta, Amazon and Zales have all earned positive feedback for their efforts to bridge divisions among consumers and across the nation as a whole.
This coming holiday should serve as a reminder to be grateful for what you’ve learned and pass your wisdom along. Here are decades of insights from more than a dozen PR and comms pros.
You might be dreaming of a delicious bird with a side of mashed potatoes and stuffing you’ll soon eat, but don’t extend the meal to your media relations efforts. Instead, follow these tips.
The Public Relations Society of America is increasing education to help members stay ahead of the game in a rapidly evolving environment.
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
The president maintained his characteristic composure in taking difficult questions from journalists. Here are the takeaways for you and those you’re advising.
Statistics are all well and good, but a compelling narrative stays with an audience far longer. Here are a few ways you can get your audience on board for your journey.
After seeming to ask pro-Trump employees to resign, Matt Maloney walks back his ‘misconstrued’ statement. Are there lessons for consumer brands in contentious times?
Whether you’re self-taught or extensively schooled in industry practices, flying solo has significant challenges. Try these approaches to avoiding turbulence and landing your messages.
Venmo is becoming a must for Gen Y interactions. Here’s what a roundup of transactions suggest younger consumers are using it for—aside from buying pizza and beer.
Whether you’re seeking coverage during a hectic news time or nabbing headlines for your client, these tips can help you win with reporters.
Company spokespeople can be put into a bind when reporters enter the ‘no-go’ zone. Try these nuanced alternatives to keep mum while maintaining credibility.
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
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