Here’s a catalogue of PR characters to stay away from, complete with warning signals and dire consequences, from an industry veteran who’s seen it all—from the inside.
A PR veteran gets to the bottom of why, post-interview, certain clients’ names never make it into a big story about a hot topic or industry. The answer boils down to “Talk less, say more.”
If you had god-like powers, what perfect holiday gifts would you give family, friends, clients and colleagues? Here are some fantasy (and some real) answers.
The glamorous star’s spontaneous taste-test endorsement on ‘The Tonight Show’ helped put Golden State vintners on the map. A comms pro pays tribute to Gabor, who died Sunday.
The marketing world can be pricey. Analytics, email automation and costly campaigns can leave you pinching pennies by the fourth quarter. Here are a few ways to get around that.
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
The recent addition to the science-fiction series follows Rebel Alliance fighters as they look to thwart Imperial forces. Here’s what communicators can glean from the battle.
Most journalists can’t keep up with the copious PR emails they receive each week. Don’t let that scare you. Instead, pitch on—keeping these tips in mind.
Save big on three Ragan sponsorship opportunities.
Looking for the perfect gift for your favorite PR pro who made the ‘nice’ list this year? These ideas can help.
These keystones—along with a trait that underpins the broadening of one’s perspective—remain essential to success in the industry, both individually and for your team.
The largest mall in the nation isn’t backing down to social media trolls. Here’s what happened—and its response to backlash.
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
Communications professionals face many challenges. To help you keep your cool, consider these motivational reminders from an iconic leader.
Are you repeatedly typing on your smartphone, firing off emails and texts? One PR pro says it might be time to drop that habit and revert to an old-school method of contact.
