The circus’ chief said declining ticket sales and its decision to get rid of its elephants after public backlash made it ‘an unsustainable business for the company.’
Social media and search engines dominate the flow of information today. Here’s what to look for in those arenas and in the rest of the industry as the year unfolds.
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
Legitimate, objective journalism—i.e.,work of the ‘mainstream media’—cannot be considered the lone victim of the torrent of deliberate misinformation. By extension, PR has suffered, too.
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
TV and movies have conditioned people to think being a PR professional is something different from what it really is.
Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
Curious how your salary compares to those of other PR pros? Read on.
Journalists use #PRfail on Twitter to flag heinous transgressions by public relations folks. Beyond having a few laughs, industry pros can add these gaffes to their list of don’ts.
When you’re dealing with a reporter, are you flexible about a story your client wants handled in a certain way? Are you honest about your clients? If so, you’re warming journalists’ hearts.
If you want coverage, offer something of true value and forge a relationship to stay on journalists’ minds for future consideration.
Here’s a catalogue of PR characters to stay away from, complete with warning signals and dire consequences, from an industry veteran who’s seen it all—from the inside.
A PR veteran gets to the bottom of why, post-interview, certain clients’ names never make it into a big story about a hot topic or industry. The answer boils down to “Talk less, say more.”
