PR

In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.

In a rapidly changing professional environment, public relations practitioners can lose sight of the basics. Here’s a refresher.

How have Elon Musk, Bill Gates and Oprah Winfrey achieved their success? This graphic reveals some of their secrets that anyone can implement.

These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.

The retailers said the decisions to discontinue selling the line was due to performance, not politics. However, the brands—along with Macy’s—have been facing calls to boycott.

Ads from Airbnb, Coca-Cola, 84 Lumber and Anheuser Busch took on controversial political and social issues to become the focus of online buzz last night and watercooler talk today.

As millennials shun the once-iconic brand, the chief executive who succeeded the company’s founder departs—with $10 million in severance. Stockholders do not fare quite so well.

Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.

Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.

Sean Spicer has tweeted disparaging marks about the ice cream on Twitter over the years, but it didn’t stop the company from reaching out after he faced backlash over recent comments.

Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here’s an open letter intended to bridge the gaps between them.

Content marketing and partnering with influential social media users are crucial tactics to reach consumers effectively. Here’s what you should know.

The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.

Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient year.