A Trump administration press release cheers the petroleum giant’s announcement of a $20 billion investment program. Some of the wording was supplied by the company itself.
Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.
The broad view is good, but the times call for PR pros who can get down into the details. Here’s what to focus on to boost your skills.
Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients.
Guidelines on publicity, media relations and other industry fundamentals abound. Here are a few clunkers.
There’s a back door for landing your stories in major publications like The New York Times or on shows like ‘Today.’ It just entails a little work to get upstream. Here’s what you should know.
Though making connections is an integral part of a successful career in PR, it’s also about subject expertise—and how communicators can showcase their skills.
The movies vying for the crown at this Sunday’s Academy Awards ceremony carry many insights. Here’s what communicators can take from ‘Arrival’, ‘La La Land’ and more.
There’s a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage.
How long should a pitch be? What social network do they like best? What time of the day is best to pitch them? Get your answers here.
Journalists are busy. When emailing them, following these guidelines to ease their workload and secure coverage for the near and long terms.
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want.
The studio said the digital marketing effort was ‘inappropriate on every level, especially given the trust we work to build every day with our consumers.’
Armed with convenient, affordable training, your PR colleagues will be ready to take on any challenge.
Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.
