Even if your pitch gets ignored altogether, copping a snippy attitude won’t benefit you in either the short or long term. Reconsider your approach with these guidelines.
Though only 7 percent of organizations say that increasing sales through social platforms is a priority, the number continues to grow. Here’s what the tactic can do for you.
The world has changed dramatically in just the past few years, and PR has rushed to adapt. Take a look at some of today’s most challenging issues.
As institutions from business to non-governmental organizations lose ground, the public looks to friends and colleagues for information. How will you respond to a skeptical era?
Though the ride-sharing service’s chief executive kept his remarks close to his vest in a public statement, he told staff it was ‘unfortunate that [it] was announced through the press.’
Get ready to be Disney’s guest with these savvy takeaways for brand managers.
Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?
PR isn’t just about making a client look good. It’s about doing the right thing. But younger PR pros feel unprepared to offer counsel.
Looking to engage and partner with social media users who have large, thriving followings? Take the mystery out of the increasingly popular strategy with this infographic.
A viral video of an interrupted interview highlights the dangers of distractions. How can you prepare your executives for the unexpected?
Banks are dishing up free pie on the day devoted to a mathematical calculation. MIT touted its newest admissions. But hold on, cowpoke. Cow pies? No thanks.
These guidelines, intended for lawyers, offer prudent options for communicators, especially those dealing with a crisis.
You don’t have to be an extrovert to succeed in PR. In fact, being an introvert may actually be an advantage. Here’s why.
The company shuttered 48 locations in North America last year after U.S. regulators blocked its attempt to buy Office Depot.
Want to communicate your organization’s support for women’s rights this year? Here’s how to successfully walk the line between purpose and politics to ensure your efforts succeed.
