PR

Using our voices to promote ethical discourse is the most powerful defense against fake news.

Even if your budget is busted, there are plenty of PR plays at your disposal.

Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.

Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.

Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.

Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.

Like the storied sea monster, this approach to messaging can be unwieldy. It’s no fish story, though; the practice nets real results for those who can harness its power and reach.

For starters, think like a visitor in search of information. What will engage the target audience? Visuals? Which kinds? Also, how many will access your site via mobile? Read on for savvy tips.

The Digital Millennium Copyright Act serves to police online content, so don’t mistakenly error. Protect your organization or client and avoid legal repercussions by following these steps.

PR pros and other communication specialists can help their colleagues with clearer messaging, which will enhance productivity—and minimize headaches for everyone in the pipeline.

The Cubs won the World Series for the first time in more than 100 years. Now the challenge is to keep the momentum going in the new season. It’s your challenge too.

You’re wondering: Should I put what kind of coffee I drink on my résumé? No. Just mention it in your cover letter.

A utility worker rescued a man from the subway tracks. A bystander recorded video. How did Con Edison make sure the power company was mentioned in the news coverage?

Cision surveyed 1,500 journalists for its latest State of the Media report. Here’s what came out of an industry struggling to survive a torrent of deliberate disinformation from outside sources.

Email is a powerful tool, but it can crush your chances at building relationships if you’re not careful. Check out these pet peeves from a PR pro.