PR

Identifying what makes the basketball icon dominant on and off the court can help you elevate your public relations game.

PayScale survey finds that women are underrepresented in top jobs and paid less across the board.

You notice a reporter’s query on these popular source-seeking sites. You’ve got something to say. Wait! Before you reply, read this.

A new survey says the looming power struggle with their marketing counterparts is public relations practitioners’ ‘most critical issue.’

Are journalists ignoring your story proposals? Pitch ideas that meet the needs of reporters and their audiences—not those of your client—says The AP Stylebook’s product manager.

You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.

Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.

A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.

Want to become known as a thought leader in your industry? Just follow these six steps.

‘[I]t’s apparent the emotional bond companies form with consumers is one of the biggest keys to creating a lifetime customer,’ the organization behind the survey said.

These mindsets affect consumer behaviors—and therefore should be on marketers’ radar screens.

If working for a company voted best place to work appeals to you, this week’s featured job is right up your alley.

Public relations disciplines translate well to shepherding small children—and larger humans, too.

Human interaction will remain a priority indefinitely, but tasks such as data gathering and SEO—and even crafting a basic press release—could increasingly fall to computers.