If you want to cultivate healthy client relationships and build excellent campaigns, banish these negative statements from your vocabulary. Instead, consider more positive options.
Thanking writers and establishing personal connections can set you up for further success.
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority.
It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort.
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.
Potential Harvard students had their admission offers stripped due to offensive Facebook posts. Communicators, learn from their mistakes. Plus, check out a roundup of open positions.
The former FBI director appeared at a Senate hearing Thursday. Millions watched via live streams, and hundreds of thousands tweeted questions, comments and quips.
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
A recent report by Muck Rack revealed that more than half of journalists want to be pitched before 11 a.m. Other keys to success include personalizing your emails and tight writing.
Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
The animation colossus has cranked out hit after hit, and another movie is set for release for in June. Here’s what communicators can learn from the free storytelling class by the master of narrative.
Nabbing a big project or an important client can be great for you and your agency, but beware: These danger signs mean headaches on the horizon.
